Brendan Sudol
October 2015

Start with the customer experience

You've got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you're going to try to sell.

Steve Jobs

There are so many more gems in this video, too, from a Q&A session Jobs did at WWDC in 1997. And I’m so impressed with his calm levelheadedness after such a derisive question from the audience.